Feast_BlueprintsGIF

Feast Market & Café

Feast Market & Café

Feast Market & Café

FRESH FLAVORS & RARE FINDS

FRESH FLAVORS & RARE FINDS

FRESH FLAVORS & RARE FINDS

FRESH FLAVORS & RARE FINDS

FRESH FLAVORS & RARE FINDS

BRAND IDENTITY
ILLUSTRATION
ART DIRECTION
GRAPHIC DESIGN

BRAND IDENTITY
ILLUSTRATION
ART DIRECTION
GRAPHIC DESIGN

BRAND IDENTITY
ILLUSTRATION
ART DIRECTION
GRAPHIC DESIGN

BRAND IDENTITY
ILLUSTRATION
ART DIRECTION
GRAPHIC DESIGN

BRAND IDENTITY
ILLUSTRATION
ART DIRECTION
GRAPHIC DESIGN

Feast is a Charlottesville institution. Situated on 416 W Main St in a part of the Main Street Market it has become a beloved city staple. But a complacent kind of love. Likewise the staff, although loyal and passionate, were ready for a restart. While competition in the form of Whole Foods and local farmers markets has started to pop up as well as online retailers becoming an increasingly convenient option the timing was right for change.

I joined forces with Joe Smith Co once again to work on a refreshed brand identity and visual language.

Based on the belief that curiosity builds community, Feast curates an experience that inspires people to explore beautiful food and the people, places and passions behind it. Naturally the identity had to look and feel as abundant, playful and delicate as the in—store experience itself.

Feast is a Charlottesville institution. Situated on 416 W Main St in a part of the Main Street Market it has become a beloved city staple. But a complacent kind of love. Likewise the staff, although loyal and passionate, were ready for a restart. While competition in the form of Whole Foods and local farmers markets has started to pop up as well as online retailers becoming an increasingly convenient option the timing was right for change.

I joined forces with Joe Smith Co once again to work on a refreshed brand identity and visual language.

Based on the belief that curiosity builds community, Feast curates an experience that inspires people to explore beautiful food and the people, places and passions behind it. Naturally the identity had to look and feel as abundant, playful and delicate as the in—store experience itself.

Feast is a Charlottesville institution. Situated on 416 W Main St in a part of the Main Street Market it has become a beloved city staple. But a complacent kind of love. Likewise the staff, although loyal and passionate, were ready for a restart. While competition in the form of Whole Foods and local farmers markets has started to pop up as well as online reailers becoming an increasingly convenient option the timing was right for change.

I joined forces with Joe Smith Co once again to work on a refreshed brand identity and visual language.

Based on the belief that curiosity builds community, Feast curates an experience that inspires people to explore beautiful food and the people, places and passions behind it. Naturally the identity had to look and feel as abundant, playful and delicate as the in—store experience itself.

Feast is a Charlottesville institution. Situated on 416 W Main St in a part of the Main Street Market it has become a beloved city staple. But a complacent kind of love. Likewise the staff, although loyal and passionate, were ready for a restart. While competition in the form of Whole Foods and local farmers markets has started to pop up as well as online retailers becoming an increasingly convenient option the timing was right for change.

I joined forces with Joe Smith Co once again to work on a refreshed brand identity and visual language.

Based on the belief that curiosity builds community, Feast curates an experience that inspires people to explore beautiful food and the people, places and passions behind it. Naturally the identity had to look and feel as abundant, playful and delicate as the in—store experience itself.

Feast is a Charlottesville institution. Situated on 416 W Main St in a part of the Main Street Market it has become a beloved city staple. But a complacent kind of love. Likewise the staff, although loyal and passionate, were ready for a restart. While competition in the form of Whole Foods and local farmers markets has started to pop up as well as online retailers becoming an increasingly convenient option the timing was right for change.

I joined forces with Joe Smith Co once again to work on a refreshed brand identity and visual language.

Based on the belief that curiosity builds community, Feast curates an experience that inspires people to explore beautiful food and the people, places and passions behind it. Naturally the identity had to look and feel as abundant, playful and delicate as the in—store experience itself.

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Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

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©2024 ANDREAS PEDERSEN. MADE IN MALMÖ, SWEDEN.

©2024 ANDREAS PEDERSEN. MADE IN MALMÖ, SWE.

©2024 ANDREAS PEDERSEN. MADE IN MALMÖ, SWE.

©2024 ANDREAS PEDERSEN.
MADE IN MALMÖ, SWE.

©2024 ANDREAS PEDERSEN.
MADE IN MALMÖ, SWEDEN.

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