Friend Bakery & Pizza

BAKERY BY DAY, PIZZERIA AT NIGHT

BRAND IDENTITY
ART DIRECTION
GRAPHIC DESIGN
CUSTOM WORDMARK
ILLUSTRATION
HANDLETTERING
PACKAGING DESIGN

BRAND IDENTITY
ART DIRECTION
GRAPHIC DESIGN
CUSTOM WORDMARK
ILLUSTRATION
HANDLETTERING
PACKAGING DESIGN

BRAND IDENTITY
ART DIRECTION
GRAPHIC DESIGN
CUSTOM WORDMARK
ILLUSTRATION
HANDLETTERING
PACKAGING DESIGN

BRAND IDENTITY
ART DIRECTION
GRAPHIC DESIGN
CUSTOM WORDMARK
ILLUSTRATION
HANDLETTERING
PACKAGING DESIGN

They say a friend in need is a friend indeed, but a friend with dough is better! Friend Bakery & Pizza is your friendly neighbourhood doughie goods purveyor located at 380 Osborne Street in Winnipeg, Canada. It is a place where dough is a very serious matter. With an unmatched attention to detail & their love for the craftsmanship it's easy to be relaxed & unpretentious in their welcoming of others.

The owner & founder, Max Palay, wanted to strongly emphasise this in the brand identity. Friend is a genuine, welcoming place where no amount of corny or quirky personality is out of place.

The graphic solution is yeast infused, where the handcrafted finish provides a sense of humane motion & emotion. The wordmark has a "rising" look about it, highlighting the magic that is the mix of yeast, flour & water. The secondary logo or badge is concurrently kneading the dough while also waving "Hello, welcome”. The BFF mascots highlights the diversity of a community where everyone is welcome. Finally, by inserting pop-cultural references of friendship into the messaging the vibes are set. Keep your friends close, but your baked goods & pizza closer.

They say a friend in need is a friend indeed, but a friend with dough is better! Friend Bakery & Pizzeria is your friendly neighbourhood doughie goods purveyor located at 380 Osborne Street in Winnipeg, Canada. It is a place where dough is a very serious matter. With an unmatched attention to detail & their love for the craftsmanship it's easy to be relaxed & unpretentious in their welcoming of others.

The owner & founder, Max Palay, wanted to strongly emphasise this in the brand identity. Friend is a genuine, welcoming place where no amount of corny or quirky personality is out of place.

The graphic solution is yeast infused, where the handcrafted finish provides a sense of humane motion & emotion. The wordmark has a "rising" look about it, highlighting the magic that is the mix of yeast, flour & water. The secondary logo or badge is concurrently kneading the dough while also waving "Hello, welcome”. The BFF mascots highlights the diversity of a community where everyone is welcome. Finally, by inserting pop-cultural references of friendship into the messaging the vibes are set. Keep your friends close, but your baked goods & pizza closer.

Friend_FacadeSign_Halftone
FriendPortfolioCase_Logotype
FriendPortfolioCase_2ndLogo_GIF
Friend_DayNight
Friend_LedSign
Friend_Crossiant_Bag
FriendCase_PaperBag_Sticker
Friend_Menu+Stickers+Coaster
FriendPizzaBoxTop
Friend_StackedPizzaBoxHalftone
Friend_Stickers
Friend_PizzaPaper_1720x1280
Friend_SourdoughSam
FriendPortfolioCase_BreadBagDieline
Friend_CoffeeCupMockup_ZineMachine
FriendPortfolioCase_CoffeePaperCupSleeve
Friend_WeGetBy
Friend_BFFs
Friend_Hat
FriendPortfolioCase_SoMeXpmls
Friend_Sign+Bread
Friend_ThankYouForBeingAFriend

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

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Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

AP_Raccoon_NewLogoMenu_1920x772-17

©2024 ANDREAS PEDERSEN. MADE IN MALMÖ, SWEDEN.

©2024 ANDREAS PEDERSEN. MADE IN MALMÖ, SWE.

©2024 ANDREAS PEDERSEN. MADE IN MALMÖ, SWE.

©2024 ANDREAS PEDERSEN.
MADE IN MALMÖ, SWE.

©2024 ANDREAS PEDERSEN.
MADE IN MALMÖ, SWEDEN.

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