Gården Fest is a music festival held in the city of Gothenburg in early June.

This is the initial designconcept and branding system that I proposed and developed for Gården, together with creative direction by SNASK. Trädgårdsföreningen, where the festival is held, is a beautiful park with rich heritage from the early 20th century. Therefor the identity is inspired by the World´s Fair aesthetics from that time period & classic postcards with a color palette of long summer days.

The identity was at a later stage partly changed by the client.

Gården Fest is a music festival held in the city of Gothenburg in June.

This is the initial designconcept and branding system that I proposed and developed for Gården, together with creative direction by SNASK. Trädgårdsföreningen, where the festival is held, is a beautiful park with rich heritage from the early 20th century. Therefor the identity is inspired by the World´s Fair aesthetics from that time period & classic postcards with a color palette of long summer days.

The identity was at a later stage partly changed by the client.

Gården Fest is a music festival held in the city of Gothenburg in early June.

This is the initial designconcept and branding system that
I proposed and developed for Gården, together with creative direction by SNASK. Trädgårdsföreningen, where the festival is held, is a beautiful park with rich heritage from the early 20th century. Therefor the identity is inspired by
the World´s Fair aesthetics from that time period & classic postcards with a color palette of long summer days.

The identity was at a later stage partly changed by the client.

Gården Fest is a music festival held in the city of Gothenburg in early June.

This is the initial designconcept and branding system that I proposed and developed for Gården, together with creative direction by SNASK. Trädgårdsföreningen, where the festival
is held, is a beautiful park with rich heritage from the early 20th century. Therefor the identity is inspired by the World´s Fair aesthetics from that time period & classic postcards with a color palette of long summer days.

The identity was at a later stage partly changed by the client.

Gården Fest is a music festival
held in the city of Gothenburg
in early June.

This is the initial designconcept and branding system that I proposed and developed for Gården, together with creative direction by SNASK. Trädgårdsföreningen, where the festival is held, is a beautiful park with rich heritage from the early 20th century. Therefor the identity is inspired by the World´s Fair aesthetics from that time period & classic postcards with a color palette of long summer days.

The identity was at a later stage partly changed by the client.