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Gården Fest is a music festival held in the city of Gothenburg in early June. 

This is the initial designconcept and branding system that I proposed and developed for Gården, together with creative direction by SNASK. Trädgårdsföreningen, where the festival is held, is a beautiful park with rich heritage from the early 20th century. Therefor the identity is inspired by the World´s Fair aesthetics from that time period & classic postcards with a color palette of long summer days.

The identity was at a later stage partly changed by the client.

Gården Fest is a music festival held in the city of Gothenburg in June. 

This is the initial designconcept and branding system that I proposed and developed for Gården, together with creative direction by SNASK. Trädgårdsföreningen, where the festival is held, is a beautiful park with rich heritage from the early 20th century. Therefor the identity is inspired by the World´s Fair aesthetics from that time period & classic postcards with a color palette of long summer days.

The identity was at a later stage partly changed by the client.

Gården Fest is a music festival held in the city of Gothenburg in early June. 

This is the initial designconcept and branding system that I proposed and developed for Gården, together with creative direction by SNASK. Trädgårdsföreningen, where the festival is held, is a beautiful park with rich heritage from the early 20th century. Therefor the identity is inspired by the World´s Fair aesthetics from that time period & classic postcards with a color palette of long summer days.

The identity was at a later stage partly changed by the client.  

Gården Fest is a music festival held in the city of Gothenburg in early June.

This is the initial designconcept and branding system that I proposed and developed for Gården, together with creative direction by SNASK. Trädgårdsföreningen, where the festival is held, is a beautiful park with rich heritage from the early 20th century. Therefor the identity is inspired by the World´s Fair aesthetics from that time period & classic postcards with a color palette of long summer days.

The identity was at a later stage partly changed by the client.

Gården Fest is a music festival held in the city of Gothenburg in early June.

This is the initial designconcept and branding system that I proposed and developed for Gården, together with creative direction by SNASK. Trädgårdsföreningen, where the festival is held, is a beautiful park with rich heritage from the early 20th century. Therefor the identity is inspired by the World´s Fair aesthetics from that time period & classic postcards with a color palette of long summer days.

The identity was at a later stage partly changed by the client.

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ANDREAS PEDERSEN
A graphic radness creator specialised in crafting memorable brand experiences through graphic design, illustration & lettering. Find my contact details below /

M / contact (at) andreaspedersen.se

T / 0768 65 54 16

ANDREAS PEDERSEN
A graphic radness creator specialised in crafting memorable brand experiences through graphic design, illustration & lettering. Find my contact details below /

M / contact (at) andreaspedersen.se

T / 0768 65 54 16

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