BRAND ILLUSTRATION

BRAND ILLUSTRATION

BRAND ILLUSTRATION

BRAND ILLUSTRATION

BRAND ILLUSTRATION

When Minc was founded by the city of Malmö in 2002,
it was one of Scandinavia’s first startup incubator programs. Since then, the increasingly complete startup house has become a natural meeting place, a strong brand and a driving force in Malmö’s new startup district. But somewhere along the way, the brand’s expression and identity had also begun to fade.

Minc realized they needed to take a holistic look.
Not a rebrand, but a brand refresh.

When Minc was founded by the city of Malmö in 2002, it was one of Scandinavia’s first startup incubator programs. Since then, the increasingly complete startup house has become a natural meeting place, a strong brand
and a driving force in Malmö’s new startup district. But somewhere along the way, the brand’s expression and identity had also begun to fade.

Minc realized they needed to take a holistic look. Not a rebrand, but a brand refresh.

When Minc was founded by the city of Malmö in 2002, it was one of Scandinavia’s first startup incubator programs. Since then, the increasingly complete startup house has become a natural meeting place, a strong brand
and a driving force in Malmö’s new startup district. But somewhere along the way, the brand’s expression and identity had also begun to fade.

Minc realized they needed to take a holistic look. Not a rebrand, but a brand refresh.

When Minc was founded by the city of Malmö in 2002, it was one of Scandinavia’s first startup incubator programs. Since then, the increasingly complete startup house has become a natural meeting place, a strong brand and a driving force in Malmö’s new startup district.
But somewhere along the way, the brand’s expression and identity had also begun
to fade.

Minc realized they needed to take a holistic look. Not a rebrand, but a brand refresh.

When Minc was founded by the city of Malmö in 2002,
it was one of Scandinavia’s first startup incubator programs. Since then, the increasingly complete startup house has become a natural meeting place, a strong brand and a driving force in Malmö’s new startup district. But somewhere along the way, the brand’s expression and identity had also begun to fade.

Minc realized they needed to take a holistic look.
Not a rebrand, but a brand refresh.

Kolossal Branding & Design distilled, adjusted and completed the brand identity, keeping just enough
to maintain recognition and developed the parts that needed some extra character.

I was asked to create a library of brand illustrations. The house functions as a stage for start-ups and is a breeding ground for ideas and opportunities. This insight informed the development of 10 hand-drawn isometric core illustrations. That spatial sensibility was important to represent the house as a physical space, hence depth is present throughout the extended library — Playful and unpolished spot illustrations that provides the identity with flexibility.

Kolossal Branding & Design distilled, adjusted and completed the brand identity, keeping just enough to maintain recognition and developed the parts that needed some extra character.

I was asked to create a library of brand illustrations. The house functions as a stage for start-ups and is a breeding ground for ideas and opportunities. This insight informed the development of 10 hand-drawn isometric core illustrations. That spatial sensibility was important to represent the house as a physical space, hence depth is present throughout the extended library — Playful and unpolished spot illustrations that provides the identity with flexibility.

Kolossal Branding & Design distilled, adjusted and completed the brand identity, keeping just enough
to maintain recognition and developed the parts that needed some extra character.

I was asked to create a library of brand illustrations. The house functions as a stage for start-ups and is a breeding ground for ideas and opportunities. This insight informed the development of 10 hand-drawn isometric core illustrations. That spatial sensibility was important to represent the house as a physical space, hence depth is present throughout the extended library — Playful and unpolished spot illustrations that provides the identity with flexibility.

Kolossal Branding & Design distilled, adjusted and completed the brand identity, keeping just enough
to maintain recognition and developed the parts that needed some extra character.

I was asked to create a library of brand illustrations. The house functions as a stage for start-ups and is a breeding ground for ideas and opportunities. This insight informed the development of 10 hand-drawn isometric core illustrations. That spatial sensibility was important to represent the house as a physical space, hence depth is present throughout the extended library — Playful and unpolished spot illustrations that provides the identity with flexibility.

Kolossal Branding & Design distilled, adjusted and completed the brand identity, keeping just enough
to maintain recognition and developed the parts that needed some extra character.

I was asked to create a library of brand illustrations. The house functions as a stage for start-ups and is a breeding ground for ideas and opportunities. This insight informed the development of 10 hand-drawn isometric core illustrations. That spatial sensibility was important to represent the house as a physical space, hence depth is present throughout the extended library — Playful and unpolished spot illustrations that provides the identity with flexibility.

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

©2026 ANDREAS PEDERSEN. MADE IN MALMÖ, SWEDEN.

©2026 ANDREAS PEDERSEN. MADE IN MALMÖ, SWE.

©2026 ANDREAS PEDERSEN. MADE IN MALMÖ, SWE.

©2026 ANDREAS PEDERSEN.
MADE IN MALMÖ, SWE.

©2026 ANDREAS PEDERSEN.
MADE IN MALMÖ, SWEDEN.