PATAGONIA STOCKHOLM
THIS IS YOUR LAND, THIS IS MY LAND.
THIS IS YOUR LAND, THIS IS MY LAND.
THIS IS YOUR LAND, THIS IS MY LAND.
THIS IS YOUR LAND, THIS IS MY LAND.
THIS IS YOUR LAND, THIS IS MY LAND
BRAND IDENTITY
CUSTOM WORDMARK
GRAPHIC DESIGN
BRAND IDENTITY
CUSTOM WORDMARK
GRAPHIC DESIGN
BRAND IDENTITY
CUSTOM WORDMARK
GRAPHIC DESIGN
BRAND IDENTITY
CUSTOM WORDMARK
GRAPHIC DESIGN
BRAND IDENTITY
GRAPHIC DESIGN
CUSTOM WORDMARK
PACKAGING DESIGN
I collaborated with Patagonia, to help them define the store identity for the brand's Stockholm presence. The creative direction is anchored by the spirit of Mikael Wiehe’s "Det här är ditt land" — A poetic folk song cover that captures the soul of and love for the swedish landscape.
The resulting identity is a visual tribute to Allemansrätten — The Swedish constitutional right that grants everyone the freedom to roam, camp and forage anywhere in nature, provided they "do not disturb, do not destroy."
I collaborated with Patagonia, to help them define the store identity for the brand's Stockholm presence. The creative direction is anchored by the spirit of Mikael Wiehe’s "Det här är ditt land" — A poetic folk song cover that captures the soul of and love for the swedish landscape.
The resulting identity is a visual tribute to Allemansrätten — The Swedish constitutional right that grants everyone the freedom to roam, camp and forage anywhere in nature, provided they "do not disturb, do not destroy."
I collaborated with Patagonia, to help them define the store identity for the brand's Stockholm presence. The creative direction is anchored by the spirit of Mikael Wiehe’s "Det här är ditt land" — A poetic folk song cover that captures the soul of and love for the swedish landscape.
The resulting identity is a visual tribute to Allemansrätten — The Swedish constitutional right that grants everyone the freedom to roam, camp and forage anywhere in nature, provided they "do not disturb, do not destroy."
I collaborated with Patagonia, to help them define the store identity for the brand's Stockholm presence. The creative direction is anchored by the spirit of Mikael Wiehe’s "Det här är ditt land" — A poetic folk song cover that captures the soul of and love for the swedish landscape.
The resulting identity is a visual tribute to Allemansrätten — The Swedish constitutional right that grants everyone the freedom to roam, camp and forage anywhere in nature, provided they "do not disturb, do not destroy."
I collaborated with Patagonia, to help them define the store identity for the brand's Stockholm presence. The creative direction is anchored by the spirit of Mikael Wiehe’s "Det här är ditt land" — A poetic folk song cover that captures the soul of and love for the swedish landscape.
The resulting identity is a visual tribute to Allemansrätten — The Swedish constitutional right that grants everyone the freedom to roam, camp and forage anywhere in nature, provided they "do not disturb, do not destroy."
This concept merges perfectly with the global ethos and mission of Patagonia, while grounding the store in the heart of Stockholm using local visual clues.
The identity serves as a reminder that we don't just use this land — We belong to it.
Defining the store as something more than a retail experience positions the store as a community hub for outdoor enthusiasts and ambassadors — Reminding us all of the shared custodianship of our mountains, forests, waters and its wildlife.
This concept merges perfectly with the global mission of Patagonia, while grounding the store in the heart of Stockholm using local visual clues.
The identity serves as a reminder that we don't just use this land — We belong to it.
Defining the store as something more than a retail experience, it positions the store as a community hub for outdoor enthusiasts and ambassadors, reminding us all of the shared custodianship of our mountains, forests, waters and its wildlife.
This concept merges perfectly with the global ethos and mission of Patagonia, while grounding the store in the heart of Stockholm using local visual clues.
The identity serves as a reminder that we don't just use this land — We belong to it.
Defining the store as something more than a retail experience positions the store as a community hub for outdoor enthusiasts and ambassadors — Reminding us all of the shared custodianship of our mountains, forests, waters and its wildlife.
This concept merges perfectly with the global ethos and mission of Patagonia, while grounding the store in the heart of Stockholm using local visual clues.
The identity serves as a reminder that we don't just use this land — We belong to it.
Defining the store as something more than a retail experience positions the store as a community hub for outdoor enthusiasts and ambassadors — Reminding us all of the shared custodianship of our mountains, forests, waters and its wildlife.
This concept merges perfectly with the global ethos and mission of Patagonia, while grounding the store in the heart of Stockholm using local visual clues.
The identity serves as a reminder that we don't just use this land — We belong to it.
Defining the store as something more than a retail experience positions the store as a community hub for outdoor enthusiasts and ambassadors — Reminding us all of the shared custodianship of our mountains, forests, waters and its wildlife.
STHLM Signs handpainted details of the identity on blackboards and windows.
STHLM Signs handpainted details of the identity on blackboards and windows.
STHLM Signs handpainted details of the identity on blackboards and windows.
STHLM Signs handpainted details of the identity on blackboards and windows.
STHLM Signs handpainted details of the identity on blackboards and windows.
Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.
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Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.
Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.
Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.
Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.
©2026 ANDREAS PEDERSEN. MADE IN MALMÖ, SWEDEN.
©2026 ANDREAS PEDERSEN. MADE IN MALMÖ, SWE.
©2026 ANDREAS PEDERSEN. MADE IN MALMÖ, SWE.
©2026 ANDREAS PEDERSEN.
MADE IN MALMÖ, SWE.
©2026 ANDREAS PEDERSEN.
MADE IN MALMÖ, SWEDEN.
