Pink Head HQ
Pink Head HQ
A SORT OF ASIAN CULINERY HOT SPOT
BRAND IDENTITY
ART DIRECTION
GRAPHIC DESIGN
ILLUSTRATION
VISUAL IDENTITY
ART DIRECTION
GRAPHIC DESIGN
ILLUSTRATION
HANDLETTERING
VISUAL IDENTITY
ART DIRECTION
GRAPHIC DESIGN
ILLUSTRATION
HANDLETTERING
VISUAL IDENTITY
ART DIRECTION
GRAPHIC DESIGN
ILLUSTRATION
HANDLETTERING
VISUAL IDENTITY
ART DIRECTION
GRAPHIC DESIGN
ILLUSTRATION
HANDLETTERING
Pink Head HQ is a culinary hotspot in Malmö started by Wade Brown under the accolade "Sort of asian". By re-interpreting asian symbols like the maneki-neko cat and kaiju monsters in an agressive style I wanted to bridge the gap between tradition & popculture as well as representing the spicy & experimental cuisine.
Using stamps on all print collateral communicates heritage & history - a nod back to colonial times when the chinese used Pink Head as a slur about the english settlers, while also offering a versatile way of expressing the brand. The solution aimed to position Pink Head HQ as the rebelious, up & coming dining experience to visit in Malmö. It has now sadly closed, but Wades awesome noodles lives on around the corner at Pink Head Noodle Bar.
Contact
Interested in developing your brand, service or product?
MAIL / contact@andreaspedersen.se
©2022 ANDREAS PEDERSEN. All rights reserved.
Contact
Interested in developing your brand, service or product?
MAIL / contact@andreaspedersen.se
©2022 ANDREAS PEDERSEN. All rights reserved.
Contact
Interested in developing your brand, service or product?
MAIL / contact@andreaspedersen.se
©2022 ANDREAS PEDERSEN. All rights reserved.
Contact
Interested in developing your brand, service or product?
MAIL / contact@andreaspedersen.se
©2022 ANDREAS PEDERSEN. All rights reserved.
Contact
Interested in developing your brand, service or product?
MAIL / contact@andreaspedersen.se
©2022 ANDREAS PEDERSEN.
All rights reserved.