A SORT OF ASIAN CULINERY HOT SPOT

Pink Head HQ is a culinary hotspot in Malmö started by Wade Brown under the accolade "Sort of asian". By re-interpreting asian symbols like the maneki-neko cat and kaiju monsters in an agressive style I wanted to bridge the gap between tradition & popculture as well as representing the spicy & experimental cuisine.

Using stamps on all print collateral communicates heritage & history - a nod back to colonial times when the chinese used Pink Head as a slur about the english settlers, while also offering a versatile way of expressing the brand. The solution aimed to position Pink Head HQ as the rebelious, up & coming dining experience to visit in Malmö. It has now sadly closed, but Wades awesome noodles lives on around the corner at Pink Head Noodle Bar.