Pink Head HQ
Pink Head HQ
VISUAL IDENTITY
ART DIRECTION
GRAPHIC DESIGN
ILLUSTRATION
HANDLETTERING
Pink Head HQ is a culinary hotspot in Malmö started by Wade Brown under the accolade "Sort of asian". By re-interpreting asian symbols like the maneki-neko cat and kaiju monsters in an agressive style I wanted to bridge the gap between tradition & popculture as well as representing the spicy & experimental cuisine.
Using stamps on all print collateral communicates heritage & history - a nod back to colonial times when the chinese used Pink Head as a slur about the english settlers, while also offering a versatile way of expressing the brand. The solution aimed to position Pink Head HQ as the rebelious, up & coming dining experience to visit in Malmö. It has now sadly closed, but Wades awesome noodles lives on around the corner at Pink Head Noodle Bar.
©2023 ANDREAS PEDERSEN
MADE IN MALMÖ, SWE
Interested in developing your brand,
service or product?
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Interested in developing your brand, service or product?
CONTACT ME
Interested in developing your brand, service or product? CONTACT ME
Interested in developing your brand, service or product?
CONTACT ME