Pink Head HQ

Pink Head HQ

Pink Head HQ

VISUAL IDENTITY
ART DIRECTION
GRAPHIC DESIGN
ILLUSTRATION
HANDLETTERING

Pink Head HQ is a culinary hotspot in Malmö started by Wade Brown under the accolade Sort of asian. By re-interpreting asian symbols like the maneki-neko cat and kaiju monsters in an agressive style I wanted to bridge the gap between tradition & popculture as well as representing the spicy & experimental cuisine. Using stamps on all print collateral communicates heritage & history - a nod back to the colonial times when the chinese used Pink Head as a slur about the english settlers, while also offering a versatile way of expressing the brand. The solution aims to position Pink Head HQ as the rebelious, up & coming dining experience on Malmös culinary scene.

Pink Head HQ is a culinary hotspot in Malmö started by Wade Brown under the accolade Sort of asian. By re-interpreting asian symbols like the maneki-neko cat and kaiju monsters in an agressive style I wanted to bridge the gap between tradition & popculture as well as representing the spicy & experimental cuisine. Using stamps on all print collateral communicates heritage & history - a nod back to the colonial times when the chinese used Pink Head as a slur about the english settlers, while also offering a versatile way of expressing the brand. The solution aims to position Pink Head HQ as the rebelious, up & coming dining experience on Malmös culinary scene.

Pink Head HQ is a culinary hotspot in Malmö started by Wade Brown under the accolade Sort of asian. By re-interpreting asian symbols like the maneki-neko cat and kaiju monsters in an agressive style I wanted to bridge the gap between tradition & popculture as well as representing the spicy & experimental cuisine. Using stamps on all print collateral communicates heritage & history - a nod back to the colonial times when the chinese used Pink Head as a slur about the english settlers, while also offering a versatile way of expressing the brand. The solution aims to position Pink Head HQ as the rebelious, up & coming dining experience on Malmös culinary scene.

Pink Head HQ is a culinary hotspot in Malmö started by Wade Brown under the accolade Sort of asian. By re-interpreting asian symbols like the maneki-neko cat and kaiju monsters in an agressive style I wanted to bridge the gap between tradition & popculture as well as representing the spicy & experimental cuisine. Using stamps on all print collateral communicates heritage & history - a nod back to the colonial times when the chinese used Pink Head as a slur about the english settlers, while also offering a versatile way of expressing the brand. The solution aims to position Pink Head HQ as the rebelious, up & coming dining experience on Malmös culinary scene.

Pink Head HQ is a culinary hotspot in Malmö started by Wade Brown under the accolade Sort of asian. By re-interpreting asian symbols like the maneki-neko cat and kaiju monsters in an agressive style I wanted to bridge the gap between tradition & popculture as well as representing the spicy & experimental cuisine. Using stamps on all print collateral communicates heritage & history - a nod back to the colonial times when the chinese used Pink Head as a slur about the english settlers, while also offering a versatile way of expressing the brand. The solution aims to position Pink Head HQ as the rebelious, up & coming dining experience on Malmös culinary scene.

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PinkHead_Header
Colors_PinkHead
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Floral card mockup illustration
Floral card mockup illustration
PinkHead_MenuExample
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Floral card mockup illustration
Floral card mockup illustration
PinkHead_Thumbnail
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CoasterPattern
PinkHead_Photo2
ManekiNekoKaijuGIF
AP_EllipseMonogram

PROJECT ENQUIRIES

Want to develop your brand or service? Get in touch and we can embark on that journey together. 

MAIL / contact (at) andreaspedersen.se

PHONE /  0768-655416

PROJECT ENQUIRIES / 

Want to develop your brand or service? Get in touch and we can embark on that journey together. 

MAIL / contact (at) andreaspedersen.se

PHONE / 0768-65 5416

PROJECT ENQUIRIES / 

Want to develop your brand or service? Get in touch and we can embark on that journey together. 

MAIL / contact (at) andreaspedersen.se

PHONE / 0768-655416

PROJECT ENQUIRIES / 

Want to develop your brand or service? Get in touch and we can embark on that journey together. 

MAIL / contact (at) andreaspedersen.se

PHONE / 0768-655416

PROJECT ENQUIRIES / 

Want to develop your brand or service? Get in touch and we
can embark on that journey together. 

MAIL / contact (at) andreaspedersen.se

PHONE / 0768-655416