SHIFTING PERSEPECTIVES

SHIFTING PERSPECTIVES

PORTALS OF CHANGE

SHIFTING PERSPECTIVES

SHIFTING PERSEPECTIVES

BRAND IDENTITY
GRAPHIC DESIGN
BRAND GUIDELINES
ICONOGRAPHY
ANIMATION PRINCIPLES

BRAND IDENTITY
GRAPHIC DESIGN
BRAND GUIDELINES
ICONOGRAPHY
ANIMATION PRINCIPLES

BRAND IDENTITY
GRAPHIC DESIGN
BRAND GUIDELINES
ICONOGRAPHY
ANIMATION PRINCIPLES

BRAND IDENTITY
GRAPHIC DESIGN
BRAND GUIDELINES
ICONOGRAPHY
ANIMATION PRINCIPLES

BRAND IDENTITY
GRAPHIC DESIGN
BRAND GUIDELINES
ICONOGRAPHY
ANIMATION PRINCIPLES

A brand identity refresh concept inspired by the newspaper. Because just like a newspaper, a PR agency needs to be up to date with the latest ins and outs of technical innovations and cultural phenomena. We looked at how news have been presented through the ages. From the printing techniques, the masthead, the grid layout and big, bold headlines on the newspaper sold by the paperboy on the street corner. To the animated "Breaking news"-typography on your preferred TV broadcast.

This duality, of real world objects and digital visualization, informed other design elements. Like the layout and grid constructions as well as the unique approach to iconography. Representing a shift, from one state to another – From idea to solution.

Thanks to Heath Rudduck and the team at SHIFT Communications.

A brand identity refresh concept inspired by the newspaper. Because just like a newspaper, a PR agency needs to be up to date with the latest ins and outs of technical innovations and cultural phenomena. We looked at how news have been presented through the ages. From the printing techniques, the masthead, the grid layout and big, bold headlines on the newspaper sold by the paperboy on the street corner. To the animated "Breaking news"-typography on your preferred TV broadcast.

This duality, of real world objects and digital visualization, informed other design elements. Like the layout and grid constructions as well as the unique approach to iconography. Representing a shift, from one state to another – From idea to solution.

Thanks to Heath Rudduck and the team at SHIFT Communications.

A brand identity refresh concept inspired by the newspaper. Because just like a newspaper,
a PR agency needs to be up to date with the latest ins and outs of technical innovations and cultural phenomena. We looked at how news have been presented through the ages. From the printing techniques, the masthead, the grid layout and big, bold headlines on the newspaper sold by the paperboy on the street corner. To the animated "Breaking news"-typography on your preferred TV broadcast.

This duality, of real world objects and digital visualization, informed other design elements. Like the layout and grid constructions as well as the unique approach to iconography. Representing a shift, from one state to another – From idea to solution.

Thanks to Heath Rudduck and the team at SHIFT Communications.

A brand identity refresh concept inspired by the newspaper. Because just like a newspaper, a PR agency needs to be up to date with the latest ins and outs of technical innovations and cultural phenomena. We looked at how news have been presented through the ages. From the printing techniques, the masthead, the grid layout and big, bold headlines on the newspaper sold by the paperboy on the street corner. To the animated "Breaking news"-typography on your preferred TV broadcast.

This duality, of real world objects and digital visualization, informed other design elements. Like the layout and grid constructions as well as the unique approach to iconography. Representing a shift, from one state to another – From idea to solution.

Thanks to Heath Rudduck and the team at SHIFT Communications.

A brand identity refresh concept inspired by the newspaper. Because just like a newspaper, a PR agency needs to be up to date with the latest ins and outs of technical innovations and cultural phenomena. We looked at how news have been presented through the ages. From the printing techniques, the masthead, the grid layout and big, bold headlines on the newspaper sold by the paperboy on the street corner. To the animated "Breaking news"-typography on your preferred TV broadcast.

This duality, of real world objects and digital visualization, informed other design elements. Like the layout and grid constructions as well as the unique approach to iconography. Representing a shift, from one state to another – From idea to solution.

Thanks to Heath Rudduck and the team at SHIFT Communications.

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

©2024 ANDREAS PEDERSEN. MADE IN MALMÖ, SWEDEN.

©2024 ANDREAS PEDERSEN. MADE IN MALMÖ, SWE.

©2024 ANDREAS PEDERSEN. MADE IN MALMÖ, SWE.

©2024 ANDREAS PEDERSEN.
MADE IN MALMÖ, SWE.

©2024 ANDREAS PEDERSEN.
MADE IN MALMÖ, SWEDEN.