BRAND IDENTITY
CUSTOM WORDMARK
GRAPHIC DESIGN
PACKAGING DESIGN

BRAND IDENTITY
CUSTOM WORDMARK
GRAPHIC DESIGN
PACKAGING DESIGN

BRAND IDENTITY
CUSTOM WORDMARK
GRAPHIC DESIGN
PACKAGING DESIGN

BRAND IDENTITY
CUSTOM WORDMARK
GRAPHIC DESIGN
PACKAGING DESIGN

BRAND IDENTITY
GRAPHIC DESIGN
CUSTOM WORDMARK
PACKAGING DESIGN

The brand identity for Cali Sober was created together with Amadeus Malmen of Serious Business & the founder of the company, Flip Croft-Caderao. Flip have a long career with experience from the advertising industry as well as launching similar brands in the booming cannabis market in the US. Joao Ferreira is the mastermind behind the UX design.

We aimed to create a brand that would encapsulate & balance the laid-back lifestyle of California with bold late-80s & early noughties nostalgia. But also reflect the product inside the cans - A THC infused mocktail for party people who wants all of the fun, but none of the hangover. As an healthier alternative to alcohol, there's a purpose for Cali Sober beyond just getting lit. What started as a highdea has sparked a community who care about their health & who enjoy elevated escapes. Something Flip supports to 420%.

The graphic solution is a bespoke, hand drawn wordmark paired with a pastelle plus neon color palette and nostalgic video & photography. It's a whole vibe. Hangover free & totally legal.

The brand identity for Cali Sober was created together with Amadeus Malmen of Serious Business & the founder of the company, Flip Croft-Caderao. Flip have a long career with experience from the advertising industry as well as launching similar brands in the booming cannabis market in the US. Joao Ferreira is the mastermind behind the UX design.

We aimed to create a brand that would encapsulate & balance the laid-back lifestyle of California with bold late-80s & early noughties nostalgia. But also reflect the product inside the cans - A THC infused mocktail for party people who wants all of the fun, but none of the hangover. As an healthier alternative to alcohol, there's a purpose for Cali Sober beyond just getting lit. What started as a highdea has sparked a community who care about their health & who enjoy elevated escapes. Something Flip supports to 420%.

The graphic solution is a bespoke, hand drawn wordmark paired with a pastelle plus neon color palette and nostalgically video & photography. It's a whole vibe. Hangover free & totally legal.

The brand identity for Cali Sober was created together with Amadeus Malmen of Serious Business & the founder of the company, Flip Croft-Caderao. Flip have a long career with experience from the advertising industry as well as launching similar brands in the booming cannabis market in the US. Joao Ferreira is the mastermind behind the UX design.

We aimed to create a brand that would encapsulate & balance the laid-back lifestyle of California with bold late-80s & early noughties nostalgia. But also reflect the product inside the cans - A THC infused mocktail for party people who wants all of the fun, but none of the hangover. As an healthier alternative to alcohol, there's a purpose for Cali Sober beyond just getting lit. What started as a highdea has sparked a community who care about their health & who enjoy elevated escapes. Something Flip supports to 420%.

The graphic solution is a bespoke, hand drawn wordmark paired with a pastelle plus neon color palette and nostalgically video & photography. It's a whole vibe. Hangover free & totally legal.

The brand identity for Cali Sober was created together with Amadeus Malmen of Serious Business & the founder of the company, Flip Croft-Caderao. Flip have a long career with experience from the advertising industry as well as launching similar brands in the booming cannabis market in the US. Joao Ferreira is the mastermind behind the UX design.

We aimed to create a brand that would encapsulate & balance the laid-back lifestyle of California with bold late-80s & early noughties nostalgia. But also reflect the product inside the cans - A THC infused mocktail for party people who wants all of the fun, but none of the hangover. As an healthier alternative to alcohol, there's a purpose for Cali Sober beyond just getting lit. What started as a highdea has sparked a community who care about their health & who enjoy elevated escapes. Something Flip supports to 420%.

The graphic solution is a bespoke, hand drawn wordmark paired with a pastelle plus neon color palette and nostalgically video & photography. It's a whole vibe. Hangover free & totally legal.

The brand identity for Cali Sober was created together with Amadeus Malmen of Serious Business & the founder of the company, Flip Croft-Caderao. Flip have a long career with experience from the advertising industry as well as launching similar brands in the booming cannabis market in the US. Joao Ferreira is the mastermind behind the UX design.

We aimed to create a brand that would encapsulate & balance the laid-back lifestyle of California with bold late-80s & early noughties nostalgia. But also reflect the product inside the cans - A THC infused mocktail for party people who wants all of the fun, but none of the hangover. As an healthier alternative to alcohol, there's a purpose for Cali Sober beyond just getting lit. What started as a highdea has sparked a community who care about their health & who enjoy elevated escapes. Something Flip supports to 420%.

The graphic solution is a bespoke, hand drawn wordmark paired with a pastelle plus neon color palette and nostalgically video & photography. It's a whole vibe. Hangover free & totally legal.

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

©2024 ANDREAS PEDERSEN. MADE IN MALMÖ, SWEDEN.

©2024 ANDREAS PEDERSEN. MADE IN MALMÖ, SWE.

©2024 ANDREAS PEDERSEN. MADE IN MALMÖ, SWE.

©2024 ANDREAS PEDERSEN.
MADE IN MALMÖ, SWE.

©2024 ANDREAS PEDERSEN.
MADE IN MALMÖ, SWEDEN.