CaliSober_CanGIF_v3

Cali Sober - THC Mocktail

HANGOVER FREE & TOTALLY LEGAL

HANGOVER FREE &
TOTALLY LEGAL

BRAND IDENTITY
CUSTOM WORDMARK
GRAPHIC DESIGN
PACKAGING DESIGN

BRAND IDENTITY
CUSTOM WORDMARK
GRAPHIC DESIGN
PACKAGING DESIGN

BRAND IDENTITY
CUSTOM WORDMARK
GRAPHIC DESIGN
PACKAGING DESIGN

BRAND IDENTITY
CUSTOM WORDMARK
GRAPHIC DESIGN
PACKAGING DESIGN

BRAND IDENTITY
GRAPHIC DESIGN

CUSTOM WORDMARK
PACKAGING DESIGN

The brand identity for Cali Sober was created together with Amadeus Malmen of Serious Business & the founder of the company, Flip Croft-Caderao. Flip have a long career with experience from the advertising industry as well as launching similar brands in the booming cannabis market in the US.

We aimed to create a brand that would encapsulate & balance the laid-back lifestyle of California with bold late-80s & early noughties nostalgia. But also reflect the product inside the cans - A THC infused mocktail for party people who wants all of the fun, but none of the hangover. As an healthier alternative to alcohol, there's a purpose for Cali Sober beyond just getting lit. What started as a highdea has sparked a community who care about their health & who enjoy elevated escapes. Something Flip supports to 420%.

The graphic solution is a bespoke, hand drawn wordmark paired with a pastelle plus neon color palette and nostalgically grainy video & photography. It's a whole vibe. Hangover free & totally legal.

The brand identity for Cali Sober was created together with Amadeus Malmen of Serious Business & the founder of the company, Flip Croft-Caderao. Flip have a long career with experience from the advertising industry as well as launching similar brands in the booming cannabis market in the US.

We aimed to create a brand that would encapsulate & balance the laid-back lifestyle of California with bold late-80s & early noughties nostalgia. But also reflect the product inside the cans - A THC infused mocktail for party people who wants all of the fun, but none of the hangover. As an healthier alternative to alcohol, there's a purpose for Cali Sober beyond just getting lit. What started as a highdea has sparked a community who care about their health & who enjoy elevated escapes. Something Flip supports to 420%.

The graphic solution is a bespoke, hand drawn wordmark paired with a pastelle plus neon color palette and nostalgically grainy video & photography. It's a whole vibe. Hangover free & totally legal.

The brand identity for Cali Sober was created together with Amadeus Malmen of Serious Business & the founder of the company, Flip Croft-Caderao. Flip have a long career with experience from the advertising industry as well as launching similar brands in the booming cannabis market in the US.

We aimed to create a brand that would encapsulate & balance the laid-back lifestyle of California with bold late-80s & early noughties nostalgia. But also reflect the product inside the cans - A THC infused mocktail for party people who wants all of the fun, but none of the hangover. As an healthier alternative to alcohol, there's a purpose for Cali Sober beyond just getting lit. What started as a highdea has sparked a community who care about their health & who enjoy elevated escapes. Something Flip supports to 420%.

The graphic solution is a bespoke, hand drawn wordmark paired with a pastelle plus neon color palette and nostalgically grainy video & photography. It's a whole vibe. Hangover free & totally legal.

The brand identity for Cali Sober was created together with Amadeus Malmen of Serious Business & the founder of the company, Flip Croft-Caderao. Flip have a long career with experience from the advertising industry as well as launching similar brands in the booming cannabis market in the US.

We aimed to create a brand that would encapsulate & balance the laid-back lifestyle of California with bold late-80s & early noughties nostalgia. But also reflect the product inside the cans - A THC infused mocktail for party people who wants all of the fun, but none of the hangover. As an healthier alternative to alcohol, there's a purpose for Cali Sober beyond just getting lit. What started as a highdea has sparked a community who care about their health & who enjoy elevated escapes. Something Flip supports to 420%.

The graphic solution is a bespoke, hand drawn wordmark paired with a pastelle plus neon color palette and nostalgically grainy video & photography. It's a whole vibe. Hangover free & totally legal.

The brand identity for Cali Sober was created together with Amadeus Malmen of Serious Business & the founder of the company, Flip Croft-Caderao. Flip have a long career with experience from the advertising industry as well as launching similar brands in the booming cannabis market in the US.

We aimed to create a brand that would encapsulate & balance the laid-back lifestyle of California with bold late-80s & early noughties nostalgia. But also reflect the product inside the cans - A THC infused mocktail for party people who wants all of the fun, but none of the hangover. As an healthier alternative to alcohol, there's a purpose for Cali Sober beyond just getting lit. What started as a highdea has sparked a community who care about their health & who enjoy elevated escapes. Something Flip supports to 420%.

The graphic solution is a bespoke, hand drawn wordmark paired with a pastelle plus neon color palette and nostalgically grainy video & photography. It's a whole vibe. Hangover free & totally legal.

Drinking_CaliSober_80sAd
BoxInfo_BerryGingerFizz_v2
CaliSober_Logo_1920x640
Cali_PoolsideDevices_v2
Drink_GIF_2
CaliSober_FridgeMockUp_1920x1280
Cali_FlipSip
CaliWeb_iPadPalmShade
CaliSober_BizCard_v2
GoodVibesOnly
CaliSober_PrintAds_v3
Cali_Ad_3
Coaster_GIF_v2
AllBuzz_GIF_v2
CaliSober_Cheers_GIF
CaliSober_IG_GIF_v3
GetCaliSoberDotCom_GIF_v3
DrugTest_v2

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

Interested in developing your brand, service or product? No matter if your project is big or small, independent or commercial I'm here to help you stand out.

Start the conversation

AP_Raccoon_NewLogoMenu_1920x772-17

©2024 ANDREAS PEDERSEN. MADE IN MALMÖ, SWEDEN.

©2024 ANDREAS PEDERSEN. MADE IN MALMÖ, SWE.

©2024 ANDREAS PEDERSEN. MADE IN MALMÖ, SWE.

©2024 ANDREAS PEDERSEN.
MADE IN MALMÖ, SWE.

©2024 ANDREAS PEDERSEN.
MADE IN MALMÖ, SWEDEN.

Back to top Arrow
View