Wondrous Brewing Co

WONDROUS TRADITION, HOPPY FUTURISM

WONDROUS TRADITION,
HOPPY FUTURISM

WONDROUS TRADITION, HOPPY FUTURISM

BRAND IDENTITY
ART DIRECTION
GRAPHIC DESIGN
ILLUSTRATION
PACKAGING DESIGN

Wondrous Brewing Co is a craftbeer brewery situated in a historically rugged and industrial neighbourhood of Emeryville, California. Together with Wynn, the owner and founder of the establishment, development of the core brand identity for the brewery and a set of 4 flagship beer labels was initially created. The grundy tank, a form of brewers tank origintating from the UK and commonly used as as storage unit in pub cellars, have been an important part of Wynns upbringing, education and career as a dedicated beer brewer. Naturally it took the lead role in the identity. Wynn is a visionairy when it comes to beer and barleywine, but trained and educated in tradition. With some of his education to become a brewer carried out in Bavaria, Germany, we wanted to reflect the duality of his journey. So the design solution mirrors Wynns philosophy of standing firmly with one foot in tradition while the other foot is stepping confidently into the future. This permeates the whole brand. From the labels on the cans to the tasting room on 1306 65th Street. If you're ever in the Bay Area - Get your ass over to Emeryville and have a taste of the hoppy futurism!

There is still plenty to come from this brewery and I enjoy our continuous collaboration.

Wondrous Brewing Co is a craftbeer brewery situated in a historically rugged and industrial neighbourhood of Emeryville, California. Together with Wynn, the owner and founder of the establishment, development of the core brand identity for the brewery and a set of 4 flagship beerlabels was initially created. The grundy tank, a form of brewers tank origintating from the UK and commonly used as as storage unit in pub cellars, have been an important part of Wynns upbringing, education and career as a dedicated beer brewer. Naturally it took the lead role in the identity. Wynn is a visionairy when it comes to beer and barleywine, but trained and educated in tradition. With some of his education to become a brewer carried out in Bavaria, Germany, we wanted to reflect the duality of his journey. So the design solution mirrors Wynns philosophy of standing firmly with one foot in tradition while the other foot is stepping confidently into the future. This permeates the whole brand. From the labels on the cans to the tasting room on 1306 65th Street. If you're ever in the Bay Area - Get your ass over to Emeryville and have a taste of the hoppy futurism!

There is still plenty to come from this brewery and I enjoy our continuous collaboration.

Wondrous Brewing Co is a craftbeer brewery situated in a historically rugged and industrial neighbourhood of Emeryville, California. Together with Wynn, the owner and founder of the establishment, development of the core brand identity for the brewery and a set of 4 flagship beerlabels was initially created. The grundy tank, a form of brewers tank origintating from the UK and commonly used as as storage unit in pub cellars, have been an important part of Wynns upbringing, education and career as a dedicated beer brewer. Naturally it took the lead role in the identity. Wynn is a visionairy when it comes to beer and barleywine, but trained and educated in tradition. With some of his education to become a brewer carried out in Bavaria, Germany, we wanted to reflect the duality of his journey. So the design solution mirrors Wynns philosophy of standing firmly with one foot in tradition while the other foot is stepping confidently into the future. This permeates the whole brand. From the labels on the cans to the tasting room on 1306 65th Street. If you're ever in the Bay Area - Get your ass over to Emeryville and have a taste of the hoppy futurism!

There is still plenty to come from this brewery and I enjoy our continuous collaboration.

Wondrous Brewing Co is a craftbeer brewery situated in a historically rugged and industrial neighbourhood of Emeryville, California. Together with Wynn, the owner and founder of the establishment, development of the core brand identity for the brewery and a set of 4 flagship beerlabels was initially created. The grundy tank, a form of brewers tank origintating from the UK and commonly used as as storage unit in pub cellars, have been an important part of Wynns upbringing, education and career as a dedicated beer brewer. Naturally it took the lead role in the identity. Wynn is a visionairy when it comes to beer and barleywine, but trained and educated in tradition. With some of his education to become a brewer carried out in Bavaria, Germany, we wanted to reflect the duality of his journey. So the design solution mirrors Wynns philosophy of standing firmly with one foot in tradition while the other foot is stepping confidently into the future. This permeates the whole brand. From the labels on the cans to the tasting room on 1306 65th Street. If you're ever in the Bay Area - Get your ass over to Emeryville and have a taste of the hoppy futurism!

There is still plenty to come from this brewery and I enjoy our continuous collaboration.

Wondrous Brewing Co is a craftbeer brewery situated in a historically rugged and industrial neighbourhood of Emeryville, California. Together with Wynn, the owner and founder of the establishment, development of the core brand identity for the brewery and a set of 4 flagship beerlabels was initially created. The grundy tank, a form of brewers tank origintating from the UK and commonly used as as storage unit in pub cellars, have been an important part of Wynns upbringing, education and career as a dedicated beer brewer. Naturally it took the lead role in the identity. Wynn is a visionairy when it comes to beer and barleywine, but trained and educated in tradition. With some of his education to become a brewer carried out in Bavaria, Germany, we wanted to reflect the duality of his journey. So the design solution mirrors Wynns philosophy of standing firmly with one foot in tradition while the other foot is stepping confidently into the future. This permeates the whole brand. From the labels on the cans to the tasting room on 1306 65th Street. If you're ever in the Bay Area - Get your ass over to Emeryville and have a taste of the hoppy futurism!

There is still plenty to come from this brewery and I enjoy our continuous collaboration.

A deconstructed and fluid design system was created for one-off beers. Based on the rigid system of the flagship labels and by using the same elements recognition was achieved while also allowing each new label to be as unique as the fluid content inside the can.

Interested in developing your brand,
service or product?

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Interested in developing your brand, service or product?

Get in touch here

Interested in developing your brand, service or product?

Get in touch here

Interested in developing your brand, service or product?

Get in touch here